We’ve been in the business of selling vintage items for over fifteen years now and over that time we have regularly evaluated the selling outlets we use. It’s interesting observing fellow dealers weaving a similar path but what works for one business may not work for another and so the quest for the ultimate location continues.
Vintage fairs – meeting your customers vs. ALOT of hard work!
Vintage fairs can be rewarding but the key is choosing quality events where the organiser does plenty of promotion and gets the right people through the doors. It’s great to chat with customers and find out about the types of items they are looking for. Vintage fairs are useful for networking with fellow dealers, spotting up-and-coming trends and of course, making the odd purchase. Also, creating an eye-catching display of objects which can be handled in the flesh gives you the best chance of securing some decent sales.
All this being said, vintage fairs are very hard work and the sheer amount of effort and energy which goes into the preparation and day itself cannot be under estimated.
Online selling – global reach vs. high selling fees
There are very few serious players in the online selling world for vintage and these platforms all have their restrictions and frustrations. However, selling online gives great flexibility, you can work the hours you choose, from home and you can reach customers around the world with ease. We had sold to countries all around the world and sometimes the most bizarre items!
Of course, what is sold online generally needs parcelling up and posting, this is time consuming and the cost of materials and time have to be considered. The fees for selling online are rising but remain affordable for us at present.
Trade fairs – volume sales vs. lower price point
The antique and vintage trade fairs are not what they were, that’s a fact but they do still attract a decent volume of trade buyers both from the uk and overseas. If you are sensible with your pricing, allowing a mark-up for buyers to sell on, trade is usually brisk. Of course, it’s like any fair, you need to prepare, load, unload and then you need the weather to be favourable!
Social media – reaching the right demographic vs. It’s addictive!
Social media has exploded over the last few years and for all kinds of businesses this has provided opportunities to promote, network and sell. Achieving a good balance between keeping your followers interested rather than bombarding them with the hard sell is important. It is quite possible to lose hours and hours of time in a social media vortex, but it’s what you get out of it in the end that’s decides whether it is worth it or not. However, we have got to know some lovely people via social media and meeting up in person is even better!
There is much more to say about the other ways of selling which I haven’t mentioned but that’s for another day. Would love to know your thoughts…. Until next time. 😀